Radisson Hotel Group wanted to expand cross Asia such as Singapore, Australia, and Vietnam. With its impressive array of nine unique brands tailored to diverse market tastes, they are geared towards significant growth across the region. Mediatropy was asked to to shine a spotlight on Radisson Hotel Group as the go-to hotel for travellers in Asia.
Due to fiercely competitive world of hospitality, we need to enhance brand recall and expand our reach to users already familiar with the brand through Google Search.
| Approach | We harnessed the power of advertorials across print and digital platforms to elevate awareness of the Radisson Hotel Group. We amplified this by strategically deploying digital banners, maximising the reach potential of each advertorial. |
| Execution | To be seen as a leading hotel management company, we tailored the content and positioned Radisson Hotel as a trendsetter in the hospitality industry. |
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