Sheraton Hotels & Resorts
GO BEYOND
BRIEF
Sheraton wanted to communicate its new positioning in Asia Pacific, drive mass brand awareness for the Sheraton brand, and increase traffic to its website and SOV on search engines.
Sheraton wanted to communicate its new positioning in Asia Pacific, drive mass brand awareness for the Sheraton brand, and increase traffic to its website and SOV on search engines.
The challenge is to refresh consumer perception of Sheraton and position the brand as the go-to hotel and relevant choice for global travelers.
| Results | We exceeded all campaign KPIs by generating more video views than planned, achieving a greater search uplift. |