Mastercard x Standard Chartered

WEALTH $AVER LAUNCH

BRIEF

Standard Chartered Bank was set to launch their latest Wealth $aver account. They needed Mediatropy’s creative production expertise to produce a full set of launch materials.

Challenges

Great storytelling and strategic media planning was put to work for the launch of the new Wealth $aver Account.

We wove the key messaging of the Wealth $aver Account into a short video with eye catching visuals of a quality and secured life. The launch video was further optimised to a more tactical cut-down to further encapsulate the vision of the product which is to help Singaporeans to grow their wealth while securing their futures; while also optimising for multi-platform placements.

Approach	Mediatropy focused on the key messaging of the Wealth $aver account, making sure to encapsulate the vision of the product which is to help Singaporeans to grow their wealth while securing their futures.
Execution	The key visual and messaging were adapted to the respective media platforms used for the launch. All assets featured a clean and premium vibe to address a specific target audience whilst highlighting key unique selling points of the Wealth $aver account.