OCBC Cashflo
Card Redesign
BRIEF
With the recent trend of Buy Now Pay Later such as Atome, OCBC Cashflo needed a fresh look to the card to stand out among the competition. We have to come up with a design that look appeals to younger consumers.
With the recent trend of Buy Now Pay Later such as Atome, OCBC Cashflo needed a fresh look to the card to stand out among the competition. We have to come up with a design that look appeals to younger consumers.
Tapping on appealing to younger generations, while keeping the value proposition in mind, we have proposed a new card name, OCBC NXT (Next). The concept revolves around flexibility, freedom and looking forward to what the future has to offer.
| Approach | From conceptualisation to the card face design, we have crafted a new narrative for the new OCBC NXT Credit Card, injecting young energy into the card to appeal to its target audiences. |
| Execution | Execution Derived from the narrative of freedom, flexibility, and forward-looking, the art direction plays on the modern, young and energetic flair, to appeal to the younger target audiences. |