Banyan Tree
Summer Sale Campaign
Overview
Mediatropy was asked to create a campaign targeting high-income audiences within a tight timeframe of just 30 days, while also achieving a double-digit return on investment (ROI).
Mediatropy was asked to create a campaign targeting high-income audiences within a tight timeframe of just 30 days, while also achieving a double-digit return on investment (ROI).
The hospitality market is flooded with a multitude of hotels, all vying for the attention of a limited pool of travellers seeking unforgettable and great experiences. We need to position Banyan Tree as the ultimate choice for travellers.
| Approach | To achieve our goals, we leveraged advanced targeting techniques and precise audience segmentation to ensure our messaging resonated with those most likely to appreciate Banyan Tree's unique offerings. |
| Execution | Through data-driven precision, we transformed traditional marketing practices into a dynamic and agile process that maximised performance and delivered great Return on Ad Spend (ROAS) for this campaign. |
| Results | Our Media team achieved twice the campaign's KPIs! |