JW Marriott
MADAME FAN WEBSITE
BRIEF
Madame Fan needed breakout creative direction from Mediatropy to establish a strong visual identity as well as entice guests with its fine dining, live performances and cocktail selections.
Madame Fan needed breakout creative direction from Mediatropy to establish a strong visual identity as well as entice guests with its fine dining, live performances and cocktail selections.
Standing out in the saturated Asian fine dining space whilst retaining easily recognisable imagery and symbolism was an interesting challenge for our creative team.
| Approach | Mediatropy focused on visual communication with large and simple imagery and creative copywriting to tell an intriguing but easy-to-follow narrative. |
| Execution | A dark interior setting with a gold line motif offset with red and royal green created a mysterious and sensual atmosphere. With the artistry of Wong Kar Wai as reference, we used his cross-processed film, light-leak and film grain, as well as his low-key photography style and use of strong silhouettes to emphasize contours and subjects. |