Yves Rocher looked at the opportunity to team up with well-established influencers for a live social-selling campaign for the launch of Pure Algue. Mediatropy social media experts amplified the campaign with seamless user journey that leveraged KOL partners as a vehicle to activate unique promo codes for interested buyers.
Beauty industry is highly competitive and multiple influencers were needed to reach the target audiences in Singapore, Malaysia, Indonesia, Philippines, and Mongolia. The e-commerce market across these target regions has strong competition and it was integral for the campaign to not just drive engagement but to also convert through live social-selling.
| Approach | Mediatropy anchored its campaign on the "uncover to discover" concept to encourage audiences to reconnect with their most natural selves and discover confidence. |
| Execution | Immersive photos and videos drove engagement on social platforms and enabled consumers to experience curated stories that highlighted Pure Algue as their skincare solution. Activation campaigns were run to keep audiences engaged with the brand and products. |
| Result | Livestreams hosted on Instagram and marketplaces such as Shopee and Lazada enabled influencers to share the promo code with their followers and drive sales with the following results: |