Marriott Bonvoy looked to Mediatropy to spread the word about their event in collaboration with Le Clique, the first public performance event in Singapore since pandemic. As a means to bounce back from the pandemic, Mediatropy aimed at uplifting the brand’s presence and re-promoting their membership programme through an engaging video that doubled up as a social media activation.
Award-winning Campaign
Fluctuating pandemic restrictions created a challenging environment for the hospitality and entertainment industries.
| Approach | Mediatropy combined brand exposure, event promotion and activation into a single creative execution in the form of the “You Are Invited” video. |
| Execution | The video integrated a gamification element to encourage the target audience to watch the entire video, which would enable them to participate in the social contest on Facebook. To amplify reach, the video campaign included teasers and reminders on Facebook and Instagram. |
| Result | Overcoming tight production constraints dictated by pandemic restrictions, Mediatropy successfully completed production of You Are Invited, which met the objectives of Marriott and Le Clique with the following results: |