伊夫黎雪
粉色承诺
摘要
伊夫黎雪委托Mediatropy制作品牌宣传片、互动微网站、摄影作品和社交产品。
伊夫黎雪的覆盆子醋以一个男孩和女孩的故事为基础,虽然他们身处不同的时空,但他们却相遇了,象征着他们的爱情,并将他们共同的记忆永恒化。
伊夫黎雪委托Mediatropy制作品牌宣传片、互动微网站、摄影作品和社交产品。
伊夫黎雪的覆盆子醋以一个男孩和女孩的故事为基础,虽然他们身处不同的时空,但他们却相遇了,象征着他们的爱情,并将他们共同的记忆永恒化。
Award-winning Campaign
整合叙事方式,同时保持对品牌产品和产地的强烈关注。
在目标市场(印尼、马来西亚、蒙古、菲律宾、新加坡、越南、泰国、香港)创造出既一致又具有吸引力的内容。
Results | We delivered an interactive microsite that hosted the campaign videos from the various POVs. There was a virtual tour in which users can enjoy an immersive 360 video experience. Users also have the option to access the different marketplaces to purchase the product, according to their location. The main campaign promotional video did extremely well with Vietnam as the top performing market. |