Mastercard x Standard Chartered
WEALTH $AVER LAUNCH
BRIEF
Standard Chartered Bank was set to launch their latest Wealth $aver account. They needed Mediatropy’s creative production expertise to produce a full set of launch materials.
Standard Chartered Bank was set to launch their latest Wealth $aver account. They needed Mediatropy’s creative production expertise to produce a full set of launch materials.
Great storytelling and strategic media planning was put to work for the launch of the new Wealth $aver Account.
We wove the key messaging of the Wealth $aver Account into a short video with eye catching visuals of a quality and secured life. The launch video was further optimised to a more tactical cut-down to further encapsulate the vision of the product which is to help Singaporeans to grow their wealth while securing their futures; while also optimising for multi-platform placements.
| Approach | Mediatropy focused on the key messaging of the Wealth $aver account, making sure to encapsulate the vision of the product which is to help Singaporeans to grow their wealth while securing their futures. |
| Execution | The key visual and messaging were adapted to the respective media platforms used for the launch. All assets featured a clean and premium vibe to address a specific target audience whilst highlighting key unique selling points of the Wealth $aver account. |