Fraser Place

Hotel Reopening Campaign

Overview

Frasers Seoul needed help for their re-opening. They asked Mediatropy to reintroduce and showcase the hotel’s facilities, services, and unique offerings to the local travellers.

Challenges

With travel making a comeback, increased hotel competition demands an effective campaign to drive more bookings.

Approach	Our approach involved augmenting the budgets allocated to both brand and remarketing campaigns, with the aim of increasing our search impression share.
Execution	As part of our strategy, we continuously assess and oversee the performance of every campaign to make sure we achieve our targets.
Results	To guarantee the success of this campaign, we meticulously performed a series of optimisations, fine-tuning various aspects such as targeting, messaging, and ad placements.