Fraser Place
Hotel Reopening Campaign
Overview
Frasers Seoul needed help for their re-opening. They asked Mediatropy to reintroduce and showcase the hotel’s facilities, services, and unique offerings to the local travellers.
Frasers Seoul needed help for their re-opening. They asked Mediatropy to reintroduce and showcase the hotel’s facilities, services, and unique offerings to the local travellers.
With travel making a comeback, increased hotel competition demands an effective campaign to drive more bookings.
| Approach | Our approach involved augmenting the budgets allocated to both brand and remarketing campaigns, with the aim of increasing our search impression share. |
| Execution | As part of our strategy, we continuously assess and oversee the performance of every campaign to make sure we achieve our targets. |
| Results | To guarantee the success of this campaign, we meticulously performed a series of optimisations, fine-tuning various aspects such as targeting, messaging, and ad placements. |
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