We were commissioned by Starwood Preferred Guests and Mastercard to meticulously plan and execute a comprehensive six-month digital campaign to raise awareness about their new offering.
We were faced with the dual challenge of producing creative assets and visually appealing website to attract our target audience. We also need to strategically utilise the notoriety of renowned KOLs to amplify the campaign’s message.
| Approach | We meticulously crafted visually captivating social media ads and dedicated substantial effort to the creation of a stunning website, all with the aim of enchanting and engaging our core audience. |
| Execution | We designed a campaign website that served as the center point of the activation. We provided information about the featured destinations and hotels, as well as inspirational content to evoke the travel bugs of the audiences. We also encouraged our audiences to participate in the contest by submitting their travel essentials photo to stand a chance to win a free stay at the hotel of the month. |
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