Abercrombie & Fitch

AKTIVASI
KOL

RANGKUMAN

Meningkatkan visibilitas brand Abercrombie & Fitch dan menghasilkan awareness untuk peluncuran AUTHENTIC, parfum terbaru mereka, serta menjangkau 500.000 target audiens.

abercombie and fitch model taken by mediatropy digital agency

abercombie and fitch product designed by mediatropy digital agency

TANTANGAN

Menggabungkan nilai karakter parfum dengan konten melalui pendekatan soft-selling.
Memberikan definisi “Authenticity” dengan penggunaan hashtag tertentu di media sosial

aiken chia

Danil

Joakim

saffron

sonia

Teresa

Results

We engaged 6 personalities - Joakim Gomez, Sonia Chew, Teresa Lim, Danil Palma, Saffron Sharpe and Aiken Chia to generate buzz around the launch of the AUTHENTIC fragrances in a month-long campaign.