Xylem asked Mediatropy to support an awareness campaign to engage the younger audiences and drive real changes in the water industry. Our main goal was to raise the brand profile of Xylem Ignite using creative video storytelling.
Our challenge was to devise compelling creative elements that would not only pique interest but also encourage participation in their online contest.
| Approach | We produced a campaign story video, designed to be both inspirational and educational, and a wrap-up video that seamlessly blended notable submissions with a spotlight on Xylem's contributions. |
| Execution | We also undertook the crucial task of website design and development, with the aim of motivating visitors to actively participate in the campaign. This included the integration of a dynamic video submission feed to enhance engagement. |
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