Mediatropy was asked to help Standard Chartered Bank (SCB) promote their Multi-currency Debit Card, a versatile card tailored for both high-spending individuals and international students. This involved leveraging the influence of Key Opinion Leaders (KOLs) and key publications in Hong Kong.
Given the fierce competition among available debit cards in Hong Kong, we strategically positioned our advertorials and handpicked KOLs to effectively resonate with our target audience.
| Approach | We had to captivate audiences by highlighting the advantages and benefits of multi-currency awareness and promotion, including an enticing 5% extra cashback on foreign currency transactions. |
| Execution | Mediatropy successfully met the campaign goals by selecting key publications and KOLs that are closely aligned with our primary audience. |
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