With a 20% increase in online shopping spending, it’s evident that Singaporeans are embracing this trend. Mediatropy was asked to promote the PAssion POSB Debit Card product among younger audience members who can use its cashback rewards as a way to earn valuable returns from their overseas spending and online shopping.
The client came to Mediatropy to help improve the performance of their campaign. We were able achieve great results through a combination of data-driven strategies, creative thinking, and effective communication.
| Approach | To ensure a successful campaign, we utilised the power of social media ads and leveraged the content created by KOLs to amplify their impact. |
| Execution | We engaged six KOL and developed a robust audience segmentation that allows effective outreach to specific target audience. We also produced different versions of creatives that resonate best with each target audience segments. |
| Results | To ensure success of this campaign, we enable cross-posting and boosting strategies for KOL content giving us these results: |
Don't be shy — say hello and we'll be glad to kickstart your next exciting digital marketing journey.
